Sunday, December 21, 2014

Raseri, Inc New Leader Spotlight: Mallory Longacre

Name: Mallory Longacre


Hometown: Toledo, OH
 
School/Major: University of Toledo,  English Literature and Communication

Fun Fact: Even though I am really tall, I always played positions in sports that shorter people typically played.  Ex: Setter and Catcher

Biggest Strength:  My smile and positive demeanor.
 
Hobbies: Reading and Watching TV Shows
Never Leave the House Without: My planner and cell phone
Favorite Long Term Goal: Vacationing in Europe!



Quick Answers Time!
Mountains or Beach
Mountains
Coffee or Tea or Energy Drink
Tea
Winter or Summer
Winter
Water or Snow (ski/boarding)
Snow
I’d like to thank… Everyone on the team especially Mary and Frank, my mother and wonderful roommate and best friend, Sydney and my boyfriend, Will

Raseri, Inc Receives 2014 Best of Perrysburg Award

Press Release
FOR IMMEDIATE RELEASE
Raseri, Inc Receives 2014 Best of Perrysburg Award
Perrysburg Award Program Honors the Achievement
PERRYSBURG December 10, 2014 -- Raseri, Inc has been selected for the 2014 Best of Perrysburg Award in the Marketing Consultant category by the Perrysburg Award Program.
Each year, the Perrysburg Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Perrysburg area a great place to live, work and play.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2014 Perrysburg Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Perrysburg Award Program and data provided by third parties.
About Perrysburg Award Program
The Perrysburg Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Perrysburg area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The Perrysburg Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.
SOURCE: Perrysburg Award Program

CONTACT:
Perrysburg Award Program
Email: PublicRelations@awardservice.org
URL: http://www.awardservice.org

Tuesday, December 16, 2014

Raseri, Inc New Leader Spotlight: Yanna Zhang

Name: Yanna Zhang


Hometown: China
 
School/Major: University of Findlay, Accounting


Fun Fact: I am really good at cooking Chinese food! (And eating it!)

Biggest Strength:  I am Bilingual.


Hobbies: Shopping!


Never Leave the House Without: My purse


Favorite Long Term Goal: Buy a Porsche in two years! 


Quick Answers Time!
Mountains or Beach
Beach
Coffee or Tea or Energy Drink
Coffee
Winter or Summer
Summer
Water or Snow (ski/boarding)
Snow
I’d like to thank… my parents.  They have supported me while I attend school away from home in America!

The Most Important Thing You're Not Doing at Work (and How to Get Started)

Career Guidance - The Most Important Thing You're Not Doing at Work (and How to Get Started)

The Most Important Thing You're Not Doing at Work (and How to Get Started)

By Kate Stull, December 09, 2014

Thursday, December 11, 2014

Raseri, Inc New Leader Spotlight: Jesse Oyerbides



Name: Jesse Oyerbides


Hometown: Toledo, OH

Fun Fact: I won a modeling contest as a child.

Biggest Strength: Keeping my student mentality and my willingness to learn everything I can from other people.

Hobbies: Anything and Everything related to sports

Never Leave the House Without: My phone

Favorite Long Term Goal: Being able to help out my friends and my family

Quick Answers Time!
Mountains or Beach
Beach
Coffee or Tea or Energy Drink
Coffee
Winter or Summer
Summer
Water or Snow (ski/boarding)
Water
I’d like to thank… Eli Ezratty for training me and being there for me through my journey.

7 Must-Dos Before the End of the Year

7 Must-Dos Before the End of the Year

7 Must-Dos Before the End of the Year
Image credit: Shutterstock
Now that December has arrived, it's time to make some smart moves to set up your company for an even better next year.
Here's my seven-point checklist for entrepreneurs at the year's end:

1. Set the stage for growth.

Can your company accommodate the growth forecast for next year? Review your projections for next year and be sure to plan appropriately in each area of the budget.
Do you have the sales staff to meet the revenue goals? Have you adequate office space to accommodate the hires? How will an increased number of clients strain customer service? Will an increased amount of traffic affect Internet costs?.

2. Get the books in order.

If you haven’t been doing your books monthly and paying taxes or setting aside money, you’re on the naughty list. Perhaps you haven’t spent enough time reviewing the numbers and the company's performance.
Be sure to examine the financial reports carefully and compare the changes from years past. Note if any results are off and make a plan to push the numbers in the right direction next year.

3. Gather with staff.

You might be thinking about your business all the time, but it’s easy to not communicate your thoughts with staff. You might have changed the company's direction or added services without bringing everyone to the table.
The end of the year is a great time to reflect on the company's performance, talk about challenges and accomplishments and plan for the year ahead. Have a meeting before your holiday party so that the festivities don’t have to involve talking business.

4. Seek out savings.

Big expenses that hold the promise of significant growth dominate your thoughts. Look at any big-ticket items for next year and figure out if you can pay them off for a guaranteed savings.
Monthly software services, for example, often grant 20 percent off to those who pay a year in advance. Likewise a landlord might offer a 10 percent discount if rent is furnished for the entire year. Spot these savings and make an investment now. You’ll save money over the long haul.

5. Evaluate the company's technology.

When you review the year, be aware of how staffers have used existing systems. Probably members of your team live and die by certain software programs but use others infrequently. Sometimes if employees aren't using a certain software program, a system or a piece of equipment, they don’t understand it.
Other times, the use case isn’t real and your team just doesn’t need the software. Consider eliminating any unused systems next year.

6. Set goals.

The best goals are framed to be actionable. But it's easy to forget this when setting longer-term objectives.
Well, it might be nice to say you've adopted a goal to increase sales 40 percent. But how? Know that adopting any goal requires a change in behavior. So what are you and your staff about to do differently? Are you shifting your approach to focus on products that sold well this year?
Will the company do more marketing? What will you and your staff do differently next year that will effect enough positive change to reach your goals? Create a specific action plan and arrive at a consensus and an understanding of the new behaviors required.

7. Contribute.

Arrange for charitable giving for the selfish reasons of a tax write-off or good publicity. Or do so unselfishly because you’re an awesome person. But take time to contribute something before the year's end.
Consider matching employee gifts to a charity that's engaged in a similar area as your company is. Making a donation of your time or money helps build a sense of purpose for your staff and your company.

7 Ways to Get People to Believe, Like and Respect You

7 Ways to Get People to Believe, Like and Respect You

There are some simple, yet often forgotten, business principles that can build a positive professional reputation and keep credibility intact -- for you and your business. Here are seven ways to convey that you are poised, polished and ready to conduct business with the highest standards of professionalism.

1. Be honest.

Unfortunately, fraud and scandals are too common in modern business. Your credibility is rooted in your ability to be honest, no matter the situation. Although you might be tempted to intentionally lie, misstate or misrepresent yourself or an aspect of your business, the long-term cost severely outweighs any short-term benefit. Even small fibs can damage or ruin your reputation.

2. Keep your word.

Your professional reputation is damaged when you don’t deliver on a promise. Every time you make a commitment, you have the opportunity to raise or lower your credibility quotient. Your word is all you’ve got. It’s important to be straightforward and upfront, letting everyone involved know what to expect before you start a new project. No one likes surprises. If you can’t complete a task before the deadline or stay within the budget, let clients know immediately. People tend to be much more understanding and forgiving if they’ve had advance warning.

3. Admit your mistakes.

Failure is an inevitable aspect of business. Though mistakes happen, successful managers and entrepreneurs understand how important it is to focus on solutions rather than obsess over problems.
To maintain a professional reputation as someone who is reliable and trustworthy, own up to mistakes as soon as they occur. Don’t attempt to cover up, ignore or minimize your errors or those of your business. Instead, take responsibility and find a solution. Always learn from your mistakes and then move on.

4. Be punctual.

Clients will evaluate you in part on your dependability. Most people will choose to work with someone who consistently delivers projects on time and on budget over someone who is talented but unreliable. Manage your time carefully to ensure that you never miss a meeting, deadline or commitment.
When meeting with clients or associates, arrive a few minutes early. Give yourself a buffer for travel to account for any traffic delays, inclement weather or difficulty with parking. If you arrive with plenty of time to spare, take a few moments to go to the restroom and gain your composure. Take advantage of your punctuality and build rapport with others who have arrived early. If something unavoidable happens to delay you, don’t make up an excuse. Instead, simply apologize. 

5. Don’t use foul language.

Choose your words carefully. What you say and how you say it can deeply impact how others perceive you. Using profanity and foul language in public can send the message that you are immature, impatient and lack self-control. Swearing in a professional setting will never command the respect of those around you. Instead, a foul mouth will isolate and alienate you from others. Don’t give clients, co-workers and customers an excuse to not work with you. If you find yourself so angry or upset that you start to lose your temper, walk away. It’s much better to excuse yourself to another room than direct your anger at someone else.

6. Handle conflict gracefully.

There will be times when you don’t agree with your clients, colleagues or partners. The potential for arguments and disagreements will always be a part of doing business. But how you handle difficult situations will reveal your character. If a client tests your patience or questions your authority, don’t allow the situation to ruffle your feathers. Try not to react with anger or take frustrations out on someone else. Instead, work with the client to find a compromise. When you’re wrong, yield with grace.

7. Don’t burn bridges.

The business world is tumultuous. Never speak negatively of a past client or business relationship. Your adversary today could be your ally tomorrow. In 1992, I lost my job to a department-wide layoff. Though it would have been easy to lose touch, I kept in contact with my former director. Two years later, when I was interviewing for a public relations position at the Breakers Hotel in Palm Beach, Fla., she was happy to give me a good reference. Her recommendation helped me get the job.
Relationships change and people may surprise you with a change in position or stature. The person you once took for granted may eventually turn out to be a powerful acquaintance.